The Role of a Business Analyst in Digital Transformation

The Role of a Business Analyst in Digital Transformation

Digital transformation is becoming more and more influential in business and the modern economy. According to the Statista website, global spending on digital transformation is projected to reach $2.8 trillion by 2025.

Therefore, the role of a business analyst (BA) is becoming more significant – such a person in a team will contribute to the digital transformation of a single unit or company.

To provide quality business analysis services, an analyst must be able to navigate the changing digital space and apply a strategic approach to business processes.

To provide quality business analysis services, an analyst must be able to navigate the changing digital space and apply a strategic approach to business processes.

BAs must facilitate effective collaboration among stakeholders to lead a successful digital transformation. This work is undeniably multi-layered and complex. However, the right digital transformation tools and processes can simplify the role of the business analyst and make them the ideal digital transformation leader.

In this article, we’ll tell you why a business analyst is perfect for leading your digital transformation project and looking at solutions to make the process easier.

What is digital transformation?

Digital transformation helps people, companies, and processes look for new business models and approaches to optimize their activities according to new digital standards.

Digital transformation is all about IT modernization, cloud computing, and the invention of new digital businesses. The term is widely used in public sector organizations to refer to modest initiatives such as providing online services or upgrading obsolete equipment.

Why is digital transformation so significant?

Forbes writes that when companies go through a digital transformation, they can reduce the time it takes to bring their products or services to market. Early digital transformation leaders achieve nearly double the revenue growth of digital laggards, so if your business doesn’t keep up with them, it will fall behind the competition. Digital transformation can also improve a company’s capabilities and, in some cases, increase its market share.

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5 Reasons a BA Should Lead Digital Transformation Projects

1. Help bridge the gap between IT and business

Business analysts are people who create order out of chaos. A business analyst must stay focused and organized and prioritize projects for a successful digital transformation.

2. BA creates a digital strategy roadmap

Digital transformation is a complex business. There are also many stakeholders here, and the need to consolidate communication between these parties.

Business analysts can navigate this complex process by creating a digital strategy roadmap, a description of your company’s goals, and a step-by-step plan to achieve them.

3. The business analyst creates value for the business

To successfully handle the complexities of this role, business analysts who implement the right digital transformation tools will eventually succeed. The right tools help business analysts reduce the chance of error so that projects go exactly as planned, from start to finish. While maintaining flexibility and focus, programs such as Excel benefit the project and stakeholders.

4. Business Analyst Creates Effective Stakeholder Collaboration

The role of a business analyst helps to negotiate between stakeholders, which means it helps to save time, mistakes, and money for the business. Time and time again, we hear about digital transformation failures. These solutions don’t integrate or work for certain people in the industry that don’t contribute their 2 cents to the decision-making process. Stakeholder collaboration is critical to successful digital transformation.

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Business analysts must take the necessary steps to determine whose voices need to be heard. An effective way to do this is to ask leading questions in meetings with stakeholders from the beginning. At the same time, real users will come to the fore, and their participation is necessary for a successful project.

5. The BA sets the digital transformation schedule and monitors the project’s progress

A critical component of stakeholder engagement and effective communication is the role of the business analyst in setting the timetable for digital transformation. The project management framework is also essential here. Business analysts can choose from project management environments to find the best solution for the business. This solution must be functional, accurate, and complete. When customizing, business analysts should also conduct periodic testing with potential customers to ensure that the developed solution will meet customer needs.


Now you can understand why a business analyst is a great choice to help your team or company move towards digital transformation.

At almost every stage of the digital transformation process, numerous and complex obstacles arise. Having a BA leading your digital transformation projects can help your business succeed. With the right tools, business analysts can effectively collaborate with stakeholders, reduce error, automate processes, reduce risk and human error associated with programs like Excel, and stay agile and focused.

Author’s bio:

Anastasiia Lastovetska is a technology writer at MLSDev, a software development company that builds web & mobile app solutions from scratch. She researches the area of technology to create great content about app development, UX/UI design, tech & business consulting.

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