10 Best Keyword Research Tools for Your Marketing Strategy

keyword research tools

Best keyword research tools will be explained in this post. Identifying the best prospects for keyword ranking should be the main objective of your keyword strategy. We chose these top 10 reporting tools to identify your website’s greatest potential to improve your online presence because there are many variables to take into account when deciding which keywords you should focus your content creation efforts on.

Best practises for keyword research

Prior to starting any SEO-related activity, I always conduct thorough research. Unbelievably, Google wants you to succeed in internet marketing and has compiled a multitude of resources to assist you comprehend their best practises. To get the most out of your steps, abide by their rules. Although the focus of this documentation is keyword research for an Adwords campaign, many of the same recommended practises apply to organic efforts as well.

Top 10 Best Keyword Research Tools for Your Marketing Strategy In 2022

Top 10 Best Keyword Research Tools for Your Marketing Strategy are explained here.

1. Google Keyword Planner

Google Keyword Planner

The one and only King of Keyword Research tools. A broad and in-depth analysis of everything keyword-related is provided by Google’s keyword planner. Due to the fact that many users experience information overload, we offer nine additional alternatives to support you on your trip. This is another keyword research tools. Also check conversion rate optimization tools

All of the web tools use Google’s open infrastructure to pull data. Use this free tool to get the information directly from the source and better understand the level of competition for each keyword.

2. SpyFu Keyword Research

SpyFu Keyword Research

The nice part of SpyFu is that it delivers suggestions depending on your particular domain and is an excellent resource for learning not only the competitive landscape and difficulty of a keyword. The option to import keywords that might not be tracked owing to low search traffic is available to SpyFu premium customers. The advanced proprietary keyword research tools make planning and monitoring your campaign simpler and more thorough than before. This is another keyword research tools.

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In addition to many other online marketing-related tools, SpyFu provides reports for keyword overview, related keywords, advertiser history, ranking history, backlinks, keyword groupings, SERP analysis, AdWords Advisor (for those running a sponsored campaign), and advertiser history.

3. MOZ Keyword Explorer

MOZ Keyword Explorer

Most certainly, you’ve used MOZ’s services or at least heard of them by this point. For those out there who prefer to learn visually, the free Keyword Explorer adds a tasty dashboard packed with infographics. Compared to Google and SpyFu, the dashboard’s design reduces the risk of information overload, but this tool is still a powerhouse in the field of digital marketing because it lacks comprehensive data.

4. SEM Rush

SEM Rush

SEM Rush ranks a well-deserved 4th on our list and boasts a long list of clients, including eBay, Amazon, Disney, HP, and more. The dashboard makes up for its lack of attractiveness with the breadth of its data. The dashboard provides information for exact match keywords as well as similar keyword suggestions based on volume to competitiveness ratio. This is another keyword research tools. Also check benefits of seo

5. Google Trends

Google Trends

Before it was fashionable, Google Trends was a useful tool for keyword research. I really like the functions and design of their reporting dashboard, but sadly, many of their rivals use the same data sources and provide more in-depth information and suggestions. Because of this, Google Trends is ranked fifth among our top 10 favourite keyword research tools.

6. SERPSTAT Keyword Tool

SERPSTAT Keyword Tool

Given the range of data available in their suite of open analytics, ranking this proprietary tool at number 6 is perhaps doing them a disservice. The capability to provide keyword statistics for each individual page is SERPSTAT’s primary distinctive advantage. Given that the algorithm required to figure this out is too complex for most keyword research organisations to handle, this is astounding. This is another keyword research tools.

7. Google Correlate

Google Correlate

This is another keyword research tools. Google Correlate makes up for its lack of glitz with a wealth of factual information. The only other way to describe Google Correlate is as the best-kept secret for understanding keyword data. Even better, Google is gracious enough to let the user download the data in a csv format so they may use it internally.

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Google’s generosity and accessibility to its data is the catch-22 that accounts for their shockingly low ranking of 7. A lot of the tools covered in this blog transform this data into more aesthetically pleasing dashboards. Also check efficient spy tools 

8. IMforSMB


The list is made possible by the distinctive way that keywords are suggested by IMfor SMB. With the benefit of this tool, users can build keywords based on the area and type of business. For individuals who simply don’t know where to start, this tool would be useful. One item that I personally value is the CSV export option for users who prefer to create their own unique reports. This is another keyword research tools.

9. Jaaxy


For those who miss the delicious nostalgia of traditional keyword research, Jaaxy is an oldie but goodie. Jaaxy has managed to persist in the broad and changing field of marketing tools because to its distinctive and comprehensive keyword suggestion features. Jaaxy excels at providing niche data for some of those longtail keywords that are less popular but are in great demand. This is another keyword research tools.

10. Google Search Console

Google Search Console

Google’s Search Console comes in strong towards the end of the list, but not for the reasons you may think. When Search Console and Google Analytics are linked, it provides insightful data on the keywords that your content is already showing up for. If your main objective is to increase the visibility of your material, you need to bring a good, long countenance in the mirror to find any hidden chances within the effort you have already put into your account. Adapt content based on the precise keywords that your landing pages are achieving success with. You can get in touch with us to get assistance or to learn more about the procedure. This is another keyword research tools.

In conclusion, there are a lot of free tools available that can provide insightful advice to assist you in making data-driven decisions. Accept the tension out of the equation by basing your content marketing priorities on actual data.

Items for Action & Takeaways

  • Adhere to Google’s recommendations for the best SEO techniques.
  • Making use of multiple SEO tools enables a comprehensive and thorough strategy.
  • Every SEO campaign must include keyword research and preparation.

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