Best 12 Step Product Launch Checklist In 2022

product launch checklist

Best step to check product launch checklist will be described in this article. Although it’s not as complex as launching a spaceship, launching a product is nevertheless challenging. It takes numerous stages to launch a product successfully. One minor error will result in decreased sales as well as a negative impact on your brand’s reputation. We’ve developed a product launch checklist to help you before, during, and after your launch so that you can be sure to get every component perfect.

A free downloadable checklist that you can immediately use was also made by us. Get your product launch checklist in 12 steps right now. Here is the product launch checklist with detailed explanations for each step.

Best 12 Step Product Launch Checklist That Works In 2022

Best 12-Step Product Launch Checklist That Works are explained here.

1. Conduct audience research

Conduct audience research

The most important aspect of your product launch is understanding the audience.

To make sure you produce a product people genuinely want to buy, start doing audience research before releasing your product. This is another product launch checklist. Also check  defi protocol phuture

Both quantitative and qualitative research is done on audiences.

Quantitative analysis: This entails analysis of website data.

Data like website traffic, page views per visit, bounce rate, link clicks, and scroll percentage will be used to analyse how your audience uses your site.

This aids in your comprehension of their preferences and areas of interest.

To gather this information, you can use Google Analytics and a heat map application like Plerdy (which also keeps track of visitors’ numbers).

You can also examine information from benchmark studies produced by rivals and research institutions in your field.

To analyse your email marketing, for instance, you may look at reports like this one from GetResponse.

You may learn a lot more from studies like this one because they use data from other websites.

With the aid of this information, you can assess your performance in relation to that of your rivals.

In contrast to qualitative research, which focuses on the thoughts and feelings of the target audience, quantitative research is regarded as the study of concrete facts.

Qualitative research is the study of a smaller group of audiences using polls, questionnaires, and interviews to gather data.

Through qualitative audience research, you can learn what aspects of your product are effective and what are not.

Users can express their thoughts and sentiments about your product, which are not based on data.

You may wish to complete a note of industry benchmarks when you conduct your study because doing so will make it simpler to set reasonable goals for your launch.

2. Position your product with the right offer

We don’t mean discounts or a “buy one, get one free” campaign when we say “deals.”

We’re talking about how you position your product to appeal to your target market using the research.

One essential component of a product launch that many people overlook is this one.

You can increase sales by positioning your product as a relief for the problems experienced by your target market.

A wonderful example of positioning is Amazon’s marketing strategy for their Amazon Fire Tablets.

Other firms, like Samsung, also released tablets around the same time as Amazon, but they were unable to match the iPad’s popularity.

As a result, Amazon promoted the Fire Tablets as a different kind of affordable tablet that could be purchased for just $199, which greatly increased sales.

Apple and its rivals market their tablets as cutting-edge hardware with strong batteries, cameras, and storage capacity. They also highlight their different features and slap a high price tag on them.

When it comes to reading books, viewing movies, and listening to music, Amazon has positioned its tablet as a fundamental choice.

Late in 2011, Amazon debuted the Amazon Fire (formerly known as the Kindle Fire), and by October 2012, it had sold 7 million units, making it the second-best-selling tablet (right behind the iPad). This is another product launch checklist.

3. Choose a goal

But how many sales do you hope to make, and when?

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Here, you must select a certain result.

This can be determined by looking at previous releases to see how many sales they produced.

If this is your first launch, calculate yours using the industry standard as a guide.

You can use studies like the GetResponse one described above or this Unbounce one.

You can use Google to look for more information.

Choosing a goal makes creating a strategy easier and gives your team a focal point.

Additionally, it will make it simple to gauge outcomes both before and after the launch.

You can use this to judge whether the launch was successful or unsuccessful.

You may turn a failing campaign into a success by making changes if you keep track of the goal throughout the launch.

4. Come up with a plan and time fame

Every action you want to take, including the launch date, should be put in writing.

When describing the steps in your plan, be as specific as you can.

Include the dates that you will undergo each process. Also check How To Get Free Robux

The strategy can be divided into tasks and distributed to the various launch teams using project planning tools.

Members can ask questions during a Q&A session once you construct the plan and assign assignments.

Based on the answers to these queries, you can improve your plan and make it more understandable.

5. Create a minimum viable funnel

Create a minimum viable funnel

If you’re building a funnel for the first time, stay away from ones that have numerous steps.

Make a minimal feasible funnel instead (MVF). This is another product launch checklist.

A simple funnel called an MVF will enable you to achieve the target sales.

Depending on the product you are marketing, your MVF will change.

You can design a webinar funnel similar to this one from Amy Porterfield, for product, if you offer courses or other products that cost more than $100.

This funnel consists of a sales page, a webinar, a landing page for the webinar, and follow-up emails and reminders.

People will sign up & watch the webinar in this funnel.

At the conclusion of the webinar and in the subsequent emails, you can make a pitch for the product and direct the audience to a sales page where they can make a product.

You may utilise a much simpler funnel if you are promoting an e-commerce product that costs less than $100.

The product page, the thank-you page, and subsequent emails like the one from Chewy might all fall within this category.

Give the MVF some time to run its course.

You can expand on it with upsells, cross-sells, and other components if it produces enough sales.

But if the funnel fails, you can start over with a fresh MVF.

6. Set up tracking

Only if you monitor results right away will you be able to determine if your funnel is effective.

Install the tracking code as soon as the MVF is configured. This is another product launch checklist.

You can use a service like Google Analytics to track site pages.

You can view information about visitors’ demographics and the number of visits by adding its tracking code to your website.

The Goals feature in Google Analytics also makes it easy to monitor the sales and leads your launch campaign produces.

You could also wish to add the platform’s given pixel if you are providing traffic utilising paid ways.

It will enable you to determine whether the traffic results in leads and sales.

The pixel will even assist you in retargeting website visitors who came from the advertisement.

To obtain even more information, you might also wish to employ screen recording software and a heat map.

You should track email openings and clicks in addition to webpage tracking.

You can do this with the majority of email service providers, including Mailchimp.

7. Have an organized customer support plan

Have an organized customer support plan

Your product launch should include customer support as a crucial component.

Customers will have inquiries about the product at the launch. This is another product launch checklist.

So, as Marie Forleo did here for her B-School course, include the chat widget or contact button on your landing page.

Either a person can search the FAQs for the solution or they can get in touch with help.

Additionally, you can allow others to contact you via phone and email.

Excellent customer service is simple to provide with the help of tools like Intercom.

You can increase your funnel by having a robust customer service system because customers can point out problems that keep them from making purchases.

8. Start with organic methods

After the MVF and customer support system are up, you can start sending traffic and announcing the launch of your product via natural channels like social media, press releases, and email.

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At this point in the launch, marketers frequently struggle with the decision of whether to use paid or organic approaches first. Also check loan apps

You may send an endless amount of traffic via paid ways, and you can rapidly see whether your funnel is effective.

However, if the funnel doesn’t work well with bought traffic, it could result in a big loss.

For this reason, starting with organic techniques is recommended.

Although using organic approaches won’t result in a loss, you should expect little traffic.

If you select to employ organic methods, you can start by distributing your landing pages to your email list, as Todd Brown did in this case. This is another product launch checklist.

Additionally, you may post links to the landing page on social media and run product ads on your site.

You can also list your product on the AppSumo Marketplace as an organic manner.

It’s a fantastic way to get free access to more than a million customers.

9. Optimize funnel with data

You can learn more about the efficacy of your MVF by using organic traffic sources.

If it produces the maximum amount of sales, you can easily add additional components to it, like upsells and cross-sells, and increase organic traffic to see how well they convert.

But if the funnel doesn’t produce many sales, think about starting over.

To determine which one functions best, split test your funnel’s emails, checkout pages, landing pages, and sales pages.

While conducting split testing, don’t focus solely on sales.

Keep an eye on additional KPIs as well, such as bounce rate, page views, and time spent.

10. Scale with paid methods

Once you’ve created a successful funnel, you can scale traffic using paid strategies.

It doesn’t mean you can go all out and spend thousands of dollars right away just because you have a funnel that produces sales.

To determine which version of your advertisement drives the most traffic and sales, you must simultaneously split test many copies of it.

Here is a quick procedure and some advice for writing an advertisement:

Since videos have a 7.5X greater click-through rate than photos, try to include more of them in your advertisements.

Making video advertising may seem difficult, but with the help of programmes like Beatflyer, it will be simple.

You may make one as straightforward as this SlideQuest advertisement.

Then you can create the copy and publish the advertisements.

For a week or two, you can run each advertisement for $5 each day.

This should provide you enough time to identify the winner with the highest ROAS (return on ad spend).

When you do, all you need to do is halt the other games and scale the budget for the winner.

11. Accomplany with influencer marketing

Because individuals are more likely to believe recommendations from people who aren’t directly affiliated with your business than they are suggestions from you, this strategy occasionally produces better results than any of the others.

If you offer your product for free, certain influencers, particularly microinfluencers, may market it for you.

Try affiliate marketing if you don’t want to take a chance on upfront payment to an influencer.

Influencers use a unique link to advertise your product, and for every sale made as a result of their visit, they receive a cut of the proceeds. This is another product launch checklist.

Look at the YouTube channel of Adam Preiser for some affiliate marketing inspiration.

He frequently posts videos like this one, along with affiliate links to the products he discusses in the video.

12. Get customer feedback

One survey should be given to individuals who bought the product, while the other should be given to those who did not.

Use these surveys to determine what factors contributed to the transaction and what more goods your customers might be interested in, so you can design them.

You can also determine whether a customer didn’t buy because your offer wasn’t successful or because they weren’t interested in the product by conducting a survey with those who didn’t.

Now use the product launch checklist to get maximum sales

Use the product launch checklist right away to get the most revenue. This is another product launch checklist.

Although there are numerous steps involved in a product launch, these are the most important ones.

You may get a free copy of our product launch checklist to help you easily remember these tasks.

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